This 2019 Summer - Pre Fall Anniversary capsule collection focused on key trends like relaxed basics that are elevated enough to be worn by itself or easily layered and styled for transitional weather. Customization and engagement by the customer was an additional focus to not only build relationships, but for emotional connection to form with the garments.
Celebrating the past 50 years at Gap helps us to look forward to what the next 50 years will look like. A sustainable future is the ultimate goal.
Inspiration was pulled from an archive of vintage Gap inventory to appreciate what has been done in the past. The goal was to celebrate this by incorporating details into future designs for a more modern approach.
Customer personalization and involvement is crucial to the success of larger retailers in today's industry. Workshops below are designed to help get customers in store and engage with the product instead of relying only on online shopping.
